Can Never Be Mass Produced Vintage Print Ad 1946 Parker 51 Pen

Birlasoft, an IT Service Management Company, approached us to design their first-ever annual report. We went with a very simple and minimalistic approach to give them a modest yet impactful report. Done in a monotone image style, the report is typography led. Click here to view.

When India's first Hindi TV network completed 25 years, they didn't want to go with a lazy 'Silver Jubilee' theme for their annual report. Instead, Zee Entertainment came up with a new philosophy to mark this milestone- Extraordinary Together. To manifest the essence of Extraordinary Together throughout their report, we proposed a mosaic treatment for all of the report's imagery. Performance-oriented high-impact human images coupled with an explosion of their brand colors further bolstered the drama their report deserved. This LACP award-winning report is in an interactive web format too. Click here to view.

mjunction is India's largest B2B e-commerce company, and is a 50:50 venture promoted by SAIL & Tata Steel. Caught in the middle of the recession, mjunction wanted to design a motivating annual report to reflect their fight against the headwinds it faced. While financial numbers looked weak, we used a battlefield theme to play out their financial story, and re-designed it into a printed annual report that spoke of courage in the face of fire.

Tata Consultancy Services has been constantly evolving over the past 5 decades to stay relevant. When they approached us to conceptualise their annual report design 2018, we proposed a concept that displays their relevance for the next 50 years. Industry 4.0 being one of their key pillars, we brought it alive by illustrating their cover with a drone, rotors of which interact with the title typography to complete it.
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Kotak Mahindra Bank went through a phase of tremendous growth and wanted to showcase it to investors and media in their annual report. The bank also wanted to emphasise on the concept of ‘One firm, one culture, one brand. Infinite opportunities.’ To design this report, we went back to nature to showcase strong roots that project stability and growth.

Cry’s initiative brought stories to life in 26 heart-warming Projects. SPREAD, as the expression suggests, positively impacted lives of 141,223 children living across 572 rural, tribal and urban communities. Other projects brought children’s dreams to life. Gave wings to their dreams. Planted a new bloom in literacy. Put a beautiful smile on the face of change…

Arise, one of Africa’s eminent infrastructure developers, wanted a telling CSR Report that would portray the change it had brought about in Gabon. We facilitated this by using the die-cut approach for their report. We depicted one of their key interventions, Vision for All, by showing a compelling image of a straight-faced child with eye-impairment-diagnosis gear on the cover. We used the die-cut technique to show the child sans the glasses, smiling on the next page.

Every year, Marico, one of India's largest FMCG conglomerates, publishes a report highlighting the sustainable practices they're proud of. We brought the thought of sustainability to life with traditional community-centric wall paintings by the Varli tribe of Maharashtra. These paintings are made of natural materials and Varli tribe’s animalistic beliefs drive them to lead an ecological and sustainable life. We carried the wall painting style throughout the report to strengthen the essence of sustainability.
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Tata Steel Rural Development Society forged strong bonds through life-enhancing projects in the community. We proved our mettle through the narration of case studies, individually encapsulated and crafted through the medium of Dokra – a metal art form. Close to 100 Dokra figurines and 3D models shed light on a wedding ceremony and children studying – courtesy solar streetlight. The spotlight extended to the case studies book.

Arise, an infrastructure developer in Africa, contacted us for their annual report. Their objective was to depict the growth and development they have brought about in Africa. We showed this by employing a multiple exposure technique in their web report. The idea was to superimpose Arise imagery in a way that showed the development as well as the vehicle of development. We made the report interactive to give the reader an immersive experience.

Investors don't always need a printed copy of the Annual Report on their desks. They are happier with one that comes alive on their smartphones. For Mahindra group, we made a digital Annual Report that did just that. All by converting 100+ pages full of figures into interactive digital content that investors could refer to, on the go.

When India's first Hindi TV network completed 25 years, they didn't want to go with a lazy 'Silver Jubilee' theme for their annual report. Instead, Zee Entertainment came up with a new philosophy to mark this milestone- Extraordinary Together. To manifest the essence of Extraordinary Together throughout their report, we proposed a mosaic treatment for all of the report's imagery. This digital report won a Platinum award at LACP 2018. Click here to view.

Pragmatix is a data analytics and decision sciences firm, recently acquired by CRISIL. For them, we took the lighter side of narrating a fascinating story for their 6 year journey. The path to success was paved with their evolution, solutions and products. Driven by the spirit of enterprise and challenge. A task which translated into an expression of a beautifully designed landing page. This helped redefine the way data-driven firms can represent case studies.