Leveraging video as a format for impact10 Oct, 2018
An Annual Report is synonymous with number crunching and data collation. But it doesn’t have to be so for your readers. Your investors, analysts, media and general public at large want content that is easy to understand, view and share. And, video as a format is the most fitting answer to this need of the moment.
Progressive businesses have adopted video Annual Reports as an effective tool to summarise and highlight key points of the year. Some of these businesses have used the format to report numbers, while others used it as an opportunity for leadership speak. Here are some impactful examples which we have come across.