IR Communication Insights

In 2019, Annual Reports have come far from being merely a legal requirement, and go beyond an aggregate of balance sheets.

Nearing the end of fiscal, we often get asked by clients whether they should stick with a printed Annual Report or consider a digital interactive version.

Over the year, the role of IROS have changed substantially. Investment trends, legal scrutinies and the pursuit for capital advantage by competing companies have been impetus to this change.

The term ‘Annual Report’ has prompted visions of books filled to the edge with boring language and tedious balance sheets.

Companies in India are coming of age and this warrants well-articulated, progressive corporate statements like Annual Reports that are able to hook global investors.

The quicksilver pace at which the market fluctuates a thing may be true one moment and not the next moment.

The world is shifting from desktop devices to mobile engagements. While this shift is underway, your mobile phone is becoming a vital storytelling medium.

Annual reports are usually looked upon as necessary financial literature. However, there are ways to transform these data-dense reports to tell your brand story.

An Annual Report is synonymous with number crunching and data collation. But it doesn’t have to be so for your readers.

Data visualisation is a powerful tool that you can use to transform the way your users consume data. An MIT study proved that the human brain can process images in as fast as 13 milliseconds!!