An Annual Report is a comprehensive corporate report that gives an in-depth explanation of an organization's activities for an entire financial year. Since there is a lot of information to put into this report, it’s crucial that it is also designed properly, to have the right impact on shareholders and potential investors. Therefore, you need to come up with an Annual Report design that will get your audience’s attention and keep them engaged from start to finish.
It’s essential to get your Annual Report design settled upon before you begin to create and compile all the data that needs to be put in. After all, this is the report that explains who you are, what kinds of products and services you offer, and what your successes are to date.
Creating an Annual Report is painstaking work. While you may have a basic understanding of how to create one, there is always something that could go wrong. This could leave you with a mediocre corporate report which you wouldn’t want to show to your audience at any cost.
However, all is not lost. There are a few tips and tricks that you can use in your Annual Report design to make it attractive and engaging as well as easily digestible.
Tips and tricks for your Annual Report design
Annual Reports contain lots of data, all of which is absolutely essential. In fact, you wouldn’t even be able to create your Annual Report without the numbers and other important information. Therefore, you have to be careful about how you put this kind of corporate report together and how you present it.
We’ve talked about a few Annual Report design trends that you should keep in mind when creating such a report. Besides these, here are a few more tips and tricks you can use to give yourself a great foundation. It’s especially useful in ensuring that your brand is well reflected in the work.
Don’t overload your annual report with too much information
Yes, an Annual Report has to reflect everything about your organization but it’s important to know how much is too much. Stick with data or information that will actually interest your audience. Don’t forget that your Annual Report won’t just be presented within the company. It will also be shown to both potential investors as well as existing investors and existing stakeholders. Therefore, keep it brief but make it interesting so that your audience easily understands the information and stays engaged till the end.
Keep it clean and professional
This one is self-explanatory. You know that an Annual Report is presented to peers, senior management as well as prospective investors and stakeholders. This means that the design needs to be clean, reflect the organization’s brand clearly, and be interesting. Branding is also an important part of any Annual Report which means you should also focus on making it a part of yours.
Include a table of contents
There’s no limit on how many pages your Annual Report could run into. Whether you have 10 pages or 50 pages of important information, you absolutely have to create a table of contents. The table of contents can assist your audience by pointing them to the content they want to read. Additionally, if the Annual Report is presented in a digital format, you can include links to all the different sections. That way, each one can click on the link which will take them to the desired section.
Make use of lots of visuals
Let’s face it. We know Annual Reports aren’t the most fun thing to read even though they are important. However, there is a way to get and keep the audience’s attention: use a lot of visuals. They really help to drive your point across. Use graphs, charts, icons, and relevant imagery with your brand colors to tie it all together. For example, graphs are a great way to explain raw data. Similarly, the right imagery can also be used to summarize information that would otherwise be lengthy and possibly spread across multiple pages.
An interactive Annual Report can go a long way
Given the fact that sitting through an Annual Report presentation is not the most fun thing to do, it’s a real task to keep the audience engaged from start to finish. Here’s how you can turn things around - use GIFs, links, other design elements, etc. to get their attention.
We can help you make an impactful Annual Report design
Annual Report design can be tricky if you’re unsure of what to do. If that’s the case, there’s no need to panic. We, at DesignMyReport, can help you craft brilliant reports which are well-written and beautiful to look at. All you need to do is check out samples of our work on the DesignMyReport website. You can then either give us a call on 1800 121 5955 (India) for a consultation or email us at [email protected].