5 Dec, 2019

We are approaching the end of 2019. It’s the annual report season, which means, it’s that time of the year when corporates start planning their annual report.

Companies should start gathering information to compile their annual reports. The report is primarily published for company shareholders. Therefore, company finances & other yearly activities must be presented in the best possible way.

Another reason why your annual report must standout is engagement. An engaged audience promotes the company brand.

An annual report is often passed off as a financial document. This is a mistake because, by not presenting an engaging annual report, it appears that the company doesn’t care. The annual report can be designed to impress, by simply hiring an award-winning annual report design agency.

Professional annual report designers adopt the best report design practises to make your report stand out. Let’s look at four tweaks that can make your annual report stand out.

#1. Telling a story

An impactful and engaging annual report should begin with a story. Annual report design experts can take raw content and turn it into an engaging piece of storytelling.

Through attractive headings, intricate imagery, structured theme & words of encouragement, a story is woven within the report.

Effective storytelling allows your brand to captivate and engage. Stakeholders hold on to thematic influences to understand the report better.

A meaningful connection to the report’s content keeps the reader hooked from the start of the story until the end. The journey for the past year must be shared from a positive perspective. The story continues until the next year and the prospective report.

#2. Championing the team

The heart and soul of any company are its employees. Featuring good quality photographs of employees can have a humanizing effect.

Annual reports are perceived as robotic. They are considered traditional, filled with regulations and statistics. This perception can be changed by showcasing the people behind the business. Featured images along with messages from the board & uplifting quotes can humanize the report.

#3. Unleashing the power of design

Embrace the power of design to make your annual report stand out. Hiring a report design agency can open a world of possibilities for improving the report.

A professionally designed annual report acts as a marketing tool. This tool supports the report’s key message. This report stands out from the reports of other companies and has a dramatic impact on stakeholders.

A professionally designed annual report acts as a marketing tool. This tool supports the report’s key message. This report stands out from the reports of other companies and has a dramatic impact on stakeholders.

Quick Tip:

Infographics are viewed approx. 30 times more than data points in plain text

#4. Going digital

The perception of annual reports has changed. Once considered just a financial document, the report is now much more than that.

The popularity of digital annual reports has risen due to their accessibility. Readability and an enriching user experience are what readers are looking for.

Businesses need to adapt to multi-format report strategies. Printed annual reports will always stay quintessential, but digital annual reports are what the readers need.

Presenting annual reports digitally facilitates the creation of a content library. A broader audience can be catered to.



When you ask an award-winning annual report agency, what’s the best approach? The answer will be to design an annual report in both print and digital report formats.